Sound Design for the National Launch
Dallas Audio Post was engaged by Fox Sports Southwest in early 2020 to develop the complete sound design package for the national launch of Bally Sports Network—a significant rebranding initiative.
The project began with a set of transition sounds designed to establish the sonic direction. The team explored diverse approaches, ranging from organic textures and synthesized elements to both dense, intricate compositions and minimalist designs.
Finding the Aesthetic
Following collaborative feedback rounds, the final aesthetic emerged as “a modern video game aesthetic” with “complex interlocking movements” and references to “first person shooters, and space games.”
Development and Delivery
Over subsequent weeks, numerous elements were created and submitted for approval at both the Dallas office and corporate headquarters in Los Angeles. All components were initially mixed in 5.1 surround before being downmixed to stereo at broadcast specifications.
The project demonstrates our capability to develop comprehensive sonic branding packages that align with network-wide identity initiatives, delivering assets that meet the technical requirements of modern broadcast workflows.
